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Pragma products CRM initiative

Client satisfaction is one of the most important success indicators for any service company’s service offering.

Our Client Relations Management initiative has delivered a healthy
return on investment over the past year, with client satisfaction
steadily improving each month.

In October 2008, we launched a dedicated client satisfaction campaign to
measure the satisfaction levels of our clients. Annual visits are aimed

  • Continually improving our service offering. When you deliver an EAMS
    tool to a client, the success of that tool in the operation of the
    client is navigated by the correct and optimised usage of that system.
    It is therefore essential that a consultant ensures that the client
    understands and utilises all the specs and latest functionality within
    On Key. This is done by means of training interventions.
  • Affirming relations with clients. With regular people movements and
    ever-changing business needs, strong and friendly relations are key to
    ensuring that clients can comfortably request training or other

Our approach is a win-win situation for both parties, and creates a
supreme flagging mechanism for introducing suitable clients to the
cutting-edge Asset Care Centre concepts.

The improvements speak for themselves:

CRM- Customers CRM survey done  (count)


CRM – Customer satisfaction rating (%)


CRM – Client satisfaction based on post implementations audit (%)


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