Massmart is a South African based globally competitive regional management group, invested in a portfolio of differentiated, complementary, focused wholesale and retail formats. Massmart is the second largest distributor of consumer goods in Africa. They operate 420 stores in 13 countries in sub Saharan Africa through the Group’s two business units Massmart Wholesale and Massmart Retail.
Case Study | Retail | Massmart | Making informed decisions, increasing efficiency and saving costs
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