Tag: OEM after-sales
OEMs need a connected platform for services
October 31, 2025
Author | Henk Wynjeterp – Regional Lead – Europe | Henk leads Pragma’s OEM after-sales practice for food processing and packaging manufacturers. Most OEMs (original equipment manufacturers) have embraced some form of after-sales services as a strategic growth priority. Moving from machine sales to advanced lifecycle services promises stronger customer relationships, predictable revenue, and competitive […]
Ditch the buzzword: OEM after-sales leaders buy execution, not “servitization”
October 10, 2025
Author | Henk Wynjeterp – Regional Lead – Europe | Henk leads Pragma’s OEM after-sales practice for food processing and packaging manufacturers. If you sell into OEM after-sales, you’ve seen the eye-roll. “Servitization” has become a vague, catch-all promise that rarely addresses the day-to-day reality of running a profitable service operation across regions, agents and […]
